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Children know the score on rhino poaching

A sorry tale of a football match, a rhino horn, and a garbage chute are the plot elements of Education for Nature – Vietnam’s just-released Public Service Announcement (PSA) video urging the public to reject rhino horn use.

In this table-turning video, a young boy steps up to defend rhinos while his father and his friends are absorbed in a football match on TV. Seeing a rhino horn recently purchased by his father to impress his friends, the youngster recalls books he has read about rhinos and rhino poaching. Unable to get their attention to remonstrate with his father, our young wildlife warrior takes matters into his own hands.

Spoiler alert: the kid puts the adults to shame.