Super model Thuy Hang urges the public to use modern medicine and reject bear bile

Famous model, Ms. Thuy Hang is urging people in Vietnam to use modern medicine, and to reject bear bile as a remedy in a new Public Service Announcement (PSA) video released by Education for Nature – Vietnam (ENV).




In this latest PSA, super model Thuy Hang, a modern mother of two, shares her experience in raising and taking care of her children. “Like any other mother out there, I care about my children and want the best for them and their future. We try to live a healthy lifestyle, we eat right and we exercise every day. We don’t use bear bile or any other wildlife products,” said Ms. Thuy Hang.


The beautiful model mum concludes that “if you have any health issues, seek for modern and effective treatments instead of bear bile.” Ms. Thuy Hang encourages her fans and members of the public to join her family and say No to bear bile in support of ending bear bile farming in Vietnam.


Bear bile farming in Vietnam reached its peak in 2005, when more than 4,300 bears were documented at hundreds of farms across the country. Virtually all of the captive bears were captured from the wild as cubs and sold to farms to meet the increasing demand for bear bile in Vietnam.


Thanks to the strong commitment and hard work by the government, authorities, NGOs and members of the public, the number of captive bears has decreased to around 1,200 animals today, and use of bear bile has dropped by about 61% since 2009, based on the findings of a scientific study conducted by ENV.


Feeling positive about the progress and achievements that have been made so far, Ms. Nguyen Phuong Dung, ENV vice director, is still greatly concerned about the remaining captive bears and the future outlook for remaining populations of Vietnam’s bears in the wild. “We still have much work to do in order to bring about a complete end to bear bile farming in Vietnam,” said Ms. Dung. “We need everyone’s support to make this happens. Each small step we take can make a big difference and help shut down completely this cruel and illegal business.”


Ms Dung also listed some of the practical actions that the public can take to help expedite an end to bear farming in Vietnam:

  • Do not buy or consume bear bile or bear products
  • Report crimes involving the selling or trade of bears and bear products to local authorities or ENV’s Wildlife Crime Hotline, 1800-1522
  • Help educate others about bear bile not being a medicine.


This 31st PSA produced by ENV is expected to be widely broadcast on approximately 70 national and provincial TV channels.


ENV gratefully acknowledges the support of Four Paws International in producing this PSA. ENV would also like to thank national and provincial TV channels, VTV Cab, MobiTV, VTC Digital, and Sen Communications for airing the film and enabling this important message to reach millions of people across Vietnam.


You can see the PSA here


More details about ENV’s campaign to bring an end to bear farming can be found at





For more information, please contact:

Communications Team

Education for Nature – Vietnam

This email address is being protected from spambots. You need JavaScript enabled to view it.

Tel/Fax: +84 4 6281 5424/ +84 4 6281 5423

Website: www.envietnam.org Facebook: facebook.com/EducationforNatureVietnam


About ENV


Education for Nature – Vietnam (ENV) was established in 2000 as Vietnam’s first non-governmental organization focused on the conservation of nature and the protection of the environment. ENV combats the illegal wildlife trade and aims to foster greater understanding amongst the Vietnamese public about the need to protect nature and wildlife.


ENV employs creative and innovative strategies to influence public attitudes and reduce demand for wildlife trade products. ENV works closely with government partners to strengthen policy and legislation, and directly supports enforcement efforts in the protection of endangered species of regional, national, and global significance.


Since 2007, ENV has focused its activities on three major program areas that comprise ENV’s integrated strategic approach for addressing illegal wildlife trade in Vietnam. These include:

  • Reducing consumer demand for wildlife products through investment in a long-term and sustained effort to influence public attitudes and behavior
  • Strengthening enforcement through direct support and assistance to law enforcement agencies, and mobilizing active public participation in helping combat wildlife crime
  • Working with policy-makers to strengthen legislation, close loopholes in the law, and promote sound policy and decision-making relevant to wildlife protection